Rift between Us

I'll admit I'm a fairly opinionated, but loyal WoW player. WoW was my first and has been my only MMO. This is mainly because most of my friends play WoW and I don't want to venture into a new game without knowing someone. Actually, I tried playing FFXI once a long time ago, but had an anxiety attack at the prospect of people seeing me, judging me, and being around me that I don't know (yeah, don't I sound like I don't have a problem). In real life, I also have this same problem. I don't like trying new things, especially drastic new things. Every time I've had to move, or start a new school (which is inevitable if you want to continue getting higher education), I tend to fall into this depression that takes a couple months to get out of.
I've been getting better. I recently started my first year at a new college, and the transition, which included moving out on my own for the first time as well, went incredibly smooth. I still work at my old job, so I've retained contact with my friends there, and my boyfriend still comes to visit me a lot. Sometimes, living on my own is lonely, but it's nothing a little WoW play can remedy. I've also slowly began overcoming my fear of driving and have been working towards getting my license within the next couple of months.
With this new sense of independence has also come the idea of maybe trying out a new MMO. I'll admit I'm losing interest in Cataclysm fast. I've digged my way through hell and back (Professor with a Doll). I still enjoy raiding with my guild, but outside of that, I find there's nothing to do. I started leveling another druid, a worgen, with some friends on another server (PvP..GASP), just to experience something new and try out something different, but my interest is waning, and although we level together and it's fun when we do, my boyfriend is a much slower leveler than I am, so I have free time on my hands when he can't get on. (He actually reads quests and looks around. I barrel through leveling like I'm on speed).
My boyfriend and I play WoW together because we can't spend time together the way we used to. I know that sounds kinda clingy and sad, but playing WoW allows us to talk to each other without having to be attached to the phone (like my crazy brother and his girlfriend. Um. It's 3 am go to bed. I know you'll talk to her at 6 am cuz I'll HEAR YOU) and to do things together without spending tons of money and time. We've talked about playing other games, but outside of console games. He's an avid Xbox player but I've always been a Sony loyalist until WoW came between us. We've settled on definitely playing The Old Republic when it comes out, but that's still a way off.
So there's this hoop lah going on with this MMO called Rift. Maybe you've heard of it. It's got tons of hype right now, as being prettier, better and more advanced than WoW. A lot of people have been trying out the beta, and the blogroll I read has been littered with "Rift" in their titles. So I'm curious. Especially with my interest in WoW waning. (Fear not, I still plan to raid.)
There's something that turns me off from Rift though, and this is the WoW loyalist talking.
I hate their little advertising phrase. It's on all their ads, and even on their website.
"We're not in Azeroth anymore."
First off, I don't like the Wizard of Oz reference. Now I'm going to look for Toto and Dorothy and sing "Defying Gravity" to myself.
Second, it's a turn off to me as a WoW player, because there is room in my life for more than one game. Not that the makers of Rift would want that. They want to be the next WoW. But I don't think it'll work. WoW has a very strong community and plenty of people have left for other games (coughAioncough) and come running back.
Third, it's a turn off from people who don't know what the hell WoW is. Because of the strong WoW community, a good idea would be to tap into those who don't play WoW at all. A lot of people might not know what the hell Azeroth is. So they might think they re in some Wizard of Oz game as the Wizard or something....

I know this little ramble about an ad catchphrase really means nothing, but it does bother the hell out of me. I'm still debating trying Rift out, and the little punch at WoW won't damage me in the least, but it does urk me. Don't they have better phrases they could come up with? Hmmmm?